Medis has challenged us for projects of different natures, including the development of online campaigns for lead generation. In this case, we worked on the brand communication promoting health insurance plans during specific periods, such as in Summer time and on Children's Day. We did the graphic creation and HTML production of animated digital banners, adapted to various formats and resolutions. An email marketing campaign was also developed. These are quick and temporary projects, focused on conversions, and which always contribute to increase brand awareness.