insights
The latest insights

What makes a brand’s holiday plan successful? 4 step guide

Christmas is just around the corner. The first thing that comes to mind is...It’s December already?! Second: is your brand’s marketing strategy enough to reach your goals...
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A Merry Social Media Christmas

Stores are starting to fill up with Christmas decorations, special promotions, and even our emails are starting to be full of special offers. Even if you are spending m...
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Content Marketing: Trick or Treat?

This Halloween, DON’T scare your customers! On the spookiest night of the year, we’re going to talk about something that can either trick or treat your business: content...
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The strategy that saved Christmas: holiday advertising

Winter is coming and so are the holidays! Paid media campaigns are an essential part of your brand’s holiday success. As the music goes: “This is the most wonderful tim...
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Your company shouldn’t use TikTok! Or should it…

With 800 million users worldwide, this video-based Chinese social app is one of the fastest-growing social media platforms in the world. TikTok allows users to create s...
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The Rise of Social Media: 4 Benefits for Businesses

With nearly half of the world population using social media channels, it’s hard to find a brand that isn’t on social media. So these platforms deserve your attention no...
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Why invest on SEO? Top 5 advantages for your website

What is the first thing you do when you need a product or a service? Our guess is that you search the best place to find what you need, probably on Google. According to ...
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UX design: Why is it so important for your Company’s success?

UX design has become a buzzword globally, but how can your company benefit from it? In Northern Europe 93% of the population uses the internet every day, having ...
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Remote Work: We are working from Home

The entire world is facing a big challenge right now. In this sense, to prevent the Coronavirus from spreading, we decided to implement a set of procedures to be followed...
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Barbecue and the customer journey

The customer's journey is the experience that consumers take from the first contact with a brand to the action of purchasing or closing the sale. Your construction is ba...
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AI Magic or Human Mastery: What is Machine Learning?

In one of our previous articles, we have discussed the potential of artificial intelligence taking over the creative fields. While this is still a tricky topic, we often ...
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Top challenges of starting a digital agency. What Brief has learned.

We live in a digital world: it is undeniable. The borders between offline and online are mixing and every day billions of people across the planet access the Internet to…
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Less Media, More Social! Vero and the Future of Social Media

It is undoubtedly true that the role social media plays in our everyday lives is extremely powerful. We are informed 24/7 by what happens in the world, we are entertai...
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Will AI replace human creativity?

The Hollywood Industry has demonstrated several times machines with minds of their own, responsible for their own actions. Sometimes this leads to some kind of apocalyp...
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The 10 mobile app design trends you need to know for 2019

Design styles get recreated, changed, and are adapted to new environments such as the digital. And new styles are being born out of the advancement of new technologies. ...
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Brief is blogging! But why did we start a blog?

Have you ever thought about putting your ideas together? A will to share some of your knowledge with others? Or even looked for a new way to express your creativity? If ...
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