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  • Online Advertising
  • Social Media

Read On is a project co-funded by the Creative Europe Programme of the European Union, whose main goal is to get younger people to read, write and explore their creativity. This project gave us the challenge to increase their digital community through social media channels. Having a young target, we created a strategy that gave the community what they were looking for: visually engaging, friendly and easy-going content, through Read On’s vibrant colours, icons, edited pictures and illustrations. Thanks to a brand new digital strategy, engaging content and giveaways, Read On has gained more than 1000 new followers in 6 months.

2020 Portugal

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