With the digital market constantly evolving, creating the right content is essential to attract and retain your target audience. In 2025, content formats should align with your audience’s needs and the different stages of the sales funnel. Following the “Content Pyramid” presented by NP Digital, here are the essential content types that must be part of your strategy:
1. Essential Content (Base of the Pyramid)
Representing about 55% of your content production, this is the foundation of a strong digital presence.
- Formats: Social media posts, blog articles, newsletters, and press releases.
- Objective: Inform and establish your brand as a reliable reference in your niche. This type of content keeps your audience updated and engaged.
2. Engagement Content
With around 25% of the focus, this type of content is ideal for building deeper connections.
- Formats: Long-form videos, educational content, news, and events.
- Objective: Engage and educate the audience, addressing their pain points and interests in greater detail. This is where you showcase authority in your field.
3. Conversion-Oriented Content
With 15% of the focus, this format is crucial for turning leads into customers.
- Formats: Webinars, case studies, landing pages, and free trials.
- Objective: Convince the audience to take action. Show tangible results and prove how your services or products solve real problems.
4. Viral and Shareable Content
Representing only 5%, this type of content is small in volume but has a huge impact.
- Formats: Short videos, memes, and interactive tools.
- Objective: Generate organic reach and make your brand memorable. This is where you create instant impact.
Conclusion
The key to success in 2025 is balancing these formats, ensuring that each one serves a specific stage of the sales funnel. Focus on creating content that not only informs but also engages and converts your audience.
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