Social Media Management
Social Media Management
With 3 billion people on social media globally, these social platforms become an important part of every brand's success. Social media platforms can strongly increase the exposure of your company and as the online community grows, your social media strategies have to stay one step ahead.
Our creative team can successfully create a social media strategy that guarantees that your business online presence and digital communication are in sync with your company's values and goals!
Our Process
1. Goals and audience definition
Our team will research your brand and it’s competitors, collecting relevant information, After analyzing the data, we will define the target audience, and consider the goals you want to reach.
2. Channel Strategy
In order to define a successful strategy for your social media channels, our team will analyze them, their audience and general statistics. With that data, we will establish the brand voice that will best reflect your brand's “personality” and appeal to your target, create a monthly content calendar and plan the best social media campaigns to promote your brand.
3. Content Creation
Our content specialists will develop relevant content to address your target audience, and adapt the content according to your feedback. After a final review, we will schedule the posts according to the content calendar, always considering the best time and day to publish, according to the statistics.
4. Report and Optimization
Every month we will elaborate a report, measure audience engagement, analyze the type of content that is more popular and review the best time and day to publish. After this analysis, we will optimize the strategy to ensure the best results. Community Management is part of our daily optimization process, to guarantee a good relationship with your brand’s digital community.
Tools and Platforms
Facebook Business Suite gives us all the data we need to manage social media channels, accessing all the tools to thrive across Facebook and Instagram, like posting, messaging, and post insights.
With My Business we gather all the company’s info in one place, allowing us to create company profiles on google, update relevant business information, and receive customer's feedback.
With Google Trends, we are always aware of the most used terms in search engines, allowing us to capture the target audience in a relevant and assertive way.
It gives us all the data and keywords we need to improve brand visibility on Google and create a great SEO strategy.
The Mlabs platform gives us peace of mind knowing that our clients' publications are scheduled and published on social networks on a certain day and time, always chosen based on statistics.

Workflow

Every successful project starts with a great…1.BRIEFINGHow, when, why? Strategize.3.PLANNINGFrom concept to creation, to wow you.4.DESIGNAgile! Sprint cycles with multiple deliverables.5.DEVELOPMENTDo it once, do it again. Do it perfect.6.TESTSAnticipate and minimize problems. Learn and optimize.7.MONITORINGBrainstorm, dig deep, investigate and validate.2.RESEARCH
Work