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The latest insights

The Power of User-Generated Content for brands: Bringing Authenticity to Social Media

One strategy that has gained immense popularity is user-generated content (UGC) into social media strategies. In this current scenario of the ever-evolving landscape of s...

The Role of Social Media in Building Trust and Authenticity for Brands

Social media has emerged as a powerful tool for businesses to connect with their target audience, build trust, and establish authenticity. 90% of people buy products or s...

The Future of Digital Marketing: Specialist vs Generalist Digital Marketer

So you've decided you want to be a digital marketer. Awesome! This field allows you to grow, evolve and become a great professional. No doubt it is one of the profession...

A Merry Social Media Christmas

Stores are starting to fill up with Christmas decorations, special promotions, and even our emails are starting to be full of special offers. Even if you are spending m...

Your company shouldn’t use TikTok! Or should it…

With 800 million users worldwide, this video-based Chinese social app is one of the fastest-growing social media platforms in the world. TikTok allows users to create s...

The Rise of Social Media: 4 Benefits for Businesses

With nearly half of the world population using social media channels, it’s hard to find a brand that isn’t on social media. So these platforms deserve your attention no...

Less Media, More Social! Vero and the Future of Social Media

It is undoubtedly true that the role social media plays in our everyday lives is extremely powerful. We are informed 24/7 by what happens in the world, we are entertai...