October is the new December.
If you have an e-commerce business and only think about Christmas when the chocolate calendar arrives… you’re already late.Every year, the feed fills up with identical messages, last-minute discounts, and poorly thought-out ads. The result? More noise. Fewer sales.
If you want a Christmas campaign that really stands out and converts, start now.
In this article, we explain how to prepare — and what makes the difference between a campaign that sells… and one that gets lost in the scroll.
1. Plan early. Publishing only in December is too late.
Consumers start looking for gift ideas in October and November.
Black Friday, Cyber Monday, Christmas — it’s all connected.
If you only start communicating in December, you’re competing for attention with all other brands — with less margin, less time, and less effectiveness.
Starting early allows you to:
- Perform A/B tests with creatives
- Increase awareness before purchase
- Adjust ads based on real results
- Prepare more strategic content with storytelling
2. Your content needs to stop the scroll (and then guide action)
Posts with generic phrases like “Perfect gifts to offer” no longer work.
Today, buyers want more: emotion, utility, differentiation.
Create content that:
- Tells stories (e.g., how to use the product, who offers it, why)
- Is visually appealing and consistent with your brand
- Leads the user to click or save — without seeming pushy
At Brief, we call this content with intention.
Beautiful, but also strategic.
3. Ads must be more than “buy now”
You have little time, the budget goes up, and competition is fierce.
The trick? Stop making generic ads and start working with real funnels:
Example structure:
- Top: awareness ads with useful or aspirational content
- Middle: specific offers, comparisons, social proof
- Bottom: retargeting with urgency, limited discounts, or special bundles
And yes, Meta and Google campaigns must work together for maximum effectiveness.
4. Sell, but with strategy
Selling more at Christmas isn’t just about lowering prices.
It’s about showing value, creating desire, and making the process easy.
Checklist to have everything ready:
- Website prepared (fast, mobile, frictionless)
- Social media strategy with calendar and visuals ready
- Paid campaigns active with tests underway
- Metrics defined and active monitoring
Conclusion
Christmas can be the best time of year to sell online.
But only if it’s well prepared.
Content without intention, generic ads, and rushed campaigns no longer work.
At Brief, we help brands plan, create, and execute Christmas campaigns with real impact — on networks and results.
October is the right time to start.
Talk to us and make your brand’s Christmas unforgettable (for the right reasons).